Ozwald Boateng on why style matters


Did you happen to catch Ozwald Boateng’s documentary – “Why style matters”, at the weekend? If not click here to watch it on BBC iplayer. The programme explores Boateng’s background, influences and his love affair with Savile Row.

Interesting fact: In 1994, rather than follow convention, Boateng distributed a video invitation to guests for his debut presentation in Paris. We’ve managed to dig the video up (see below). The quality isn’t great but it’s an apt reminder that Boateng is a visionary.

“Style is individual. Style is personal and it’s a reflection of who you are.” – Ozwald Boateng

What does style mean to you?


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