Football star Ronaldo has got his kit off of for Armani for the second season in a row, and guess what? He still looks annoyingly good. Yes, his taut, toned, muscle-ripped torso will be fronting not only the Emporio Armani Underwear campaign, but the Armani Jeans campaign for AW10 too.
We don’t need to tell you how good he looks, so we think we’ll just leave it at that.
Shot on location in Madrid, you’ll be able to see the advertising campaign (and Ronaldo’s muscles) in their full glory from around July, so any be prepared for admiring glances to turn into full blown episodes of gawking at billboards. Beware, it’s coming to a city near you soon…



Skirt trend for men isn’t androgynous! Men wore skirted garment since clothes were invented and still wear in many cultures. Now is time to restore our traditions. For comfort, skirts are very comfortable. And it’s not all, skirts are healthy too, protect against overheating of our private area, so decrease a risk of some men’s diseases. But, unfortunately most fashion designers (except Marc Jacobs) are doing it wrong way. Maybe because catching on this trend isn’t designers goal. They rather want to get into the papers than to spread skirts. I think men’s rights to return to skirts have to be separated fashion. It’s not a question how a skirted model looks but how many men will suffer abrasion, overheating, pressure on their private area and die from prostate cancer!