Is wearable tech the way of the future?

Is wearable tech the way of the future?

If you ask a large group of Americans the answer seems to be a resounding no. Recently a telephone poll was conducted with 1,011 Americans over the age of 18 and only 34% of those who were polled said they would consider buying wearable tech such as Apple’s highly anticipated iWatch or Android’s Google Glass. These were not low income […]

Requirements of a real man

Requirements of a real man

For centuries, humanity has wrestled with one pressing question: what makes a man a man? At one time, the ability to hunt down mammoths and build fires with nothing more than two pieces of flint secured your masculinity, but in our modern world of Frappuccino’s and face cream it’s a little trickier to sort the men from the boys. So […]

INTERVIEW: Rudi Zygadlo for SWEAR by Music at FarFetch

INTERVIEW: Rudi Zygadlo for SWEAR by Music at FarFetch

It’s no secret that we love a good collaboration, and we get particularly excited when the world of fashion and music join forces for an exciting and revolutionary new project! Enter SWEAR by Music! SWEAR has asked five of the music scene’s most dynamic bands to collaborate on its new SWEAR by Music initiative, whereby each band was asked to […]

Treat her to…..an outfit for the races!

Treat her to…..an outfit for the races!

Excited for your day at the races? Why not be a great boyfriend (or hubby) and treat the lady in your life to her outfit. We know selecting an outfit for your significant other is a challenge at the best of times, let alone the races. Don’t let the strict dress code put you off – we have the perfect […]

5 ideal Fathers Day Gifts (for fathers away from home)

5 ideal Fathers Day Gifts (for fathers away from home)

Fathers Day is just around the corner (Sunday June 16th, FYI – you’re welcome!) and we know you want to show your old man how much you appreciate him by making sure he gets something special on the big day. If your dad doesn’t live in the same country as you though (maybe he moved across the pond to make […]

4 ways door to door marketing can help you get your foot in the fashion door

4 ways door to door marketing can help you get your foot in the fashion door

The fashion biz can be a lucrative one when approached correctly, but it’s not necessarily the easiest one to get into. Door to door marketing (we hope we haven’t lost you already – keep reading!) is a great way to not only promote your fashion business but at the core of it, the principles required to execute an effective door […]