As the photos from Sean John’s AW08 underwear campaign came to light, it’s quite evident that P. Diddy didn’t take any cues from the success of Armani’s underwear ad campaign. Sean John tapped hip hop artist, Nelly, to be the spokesmodel which is not half bad because the bloke is as chiseled as David Beckham. The drawback though is the artistic direction of the ad campaign (shot by Randee St. Nicholas).

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