Fact: men crave flawless skin. I know this because a male friend of mine is constantly asking for skincare tips. No he’s not gay. There seems to be a pervading stereotype that only gay men care about their looks. Not true!

If you’re wondering, I have just two pieces of advice…drink lots of water and find a good moisturizer. If that’s not enough, check out the book Top to Toe – The Modern Man’s Guide to Grooming..

A collaboration between Lab Series Skincare for Men and Tony Glenville, Top to Toe is packed with essential grooming techniques including fashion and style advice. Best of all the book is free with any purchase over £35 from Lab Series.