Alexander McQueen has collaborated with photographer David Sims to produce a short film for his S/S 2010 menswear collection, instead of presenting his creations down the catwalk.

The eerie film opens with a triple split screen of a small window, zooming out to reveal a seemingly empty, white space. All very arty. But where are the clothes? Prepare to be disappointed on that front is all I will say…

Dazed Digital explains: ‘The films represents a journey as artistic ideas metamorphose into their physical manifestations, and as the artist himself submits to the painstaking process of invention.’
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